Black Friday is looming, and the pressure to snag a smartphone deal is real—but which ones are actually worth your money? With countless offers flooding the market, it’s easy to feel overwhelmed. As a seasoned mobile expert and Assistant Technology and Science Editor at The Sun, I’ve tested countless devices, and I’m here to cut through the noise. Here are three smartphones that not only deliver exceptional value but could save you hundreds—plus a few insider tips to maximize your savings. But here’s where it gets controversial: not all deals are created equal, and some might leave you with buyer’s remorse. Let’s dive in.
Black Friday is just weeks away, but the deals are already rolling in—especially for smartphones. However, with so many options, it’s crucial to separate the genuinely great deals from the overhyped ones. And let’s be honest: the sheer variety of smartphones today doesn’t make it any easier. That’s where I come in. I’ve reviewed everything from budget-friendly to premium devices, and I’m sharing my top picks to help you make an informed choice.
1. Google Pixel 10: The Android Powerhouse
When it comes to Android, the Google Pixel series is hard to beat. I’ve been reviewing this lineup since its debut in 2016, and the Pixel 10 is a standout. Its sleek design and seamless integration with Google’s software make it a favorite. The latest model offers four variants, primarily differing in display and camera size, but the base Pixel 10 is more than capable for most users.
Current Deal Alert: Many retailers have slashed the price of the 128GB model to £599 (down from £799), while the 256GB version is now £799 (previously £899). But here’s the game-changer: John Lewis is offering an additional £300 off if you trade in an old Apple device—on top of its trade-in value. The catch? Your device must have some residual value according to their partner, Likewize. Even an iPhone 7 32GB in working condition could fetch you £2. So, if you’ve got an old iPhone gathering dust, this could be your ticket to massive savings. And if you’re eyeing the Pro or Pro XL models, there are deals for those too.
2. Honor Magic7 Pro: The Underrated Gem
Another Android contender that deserves your attention is the Honor Magic7 Pro. I tested this earlier this year and was blown away by its camera performance—it captured stunning photos during a trip to Slovenia. The battery life is impressive, and Honor’s MagicOS stays true to the core Android experience without unnecessary bloat.
Price Drop Alert: Launched at £1099, which I initially called ‘steep for a growing brand,’ it’s now available for just £549.99 at EE. That’s a massive discount for a phone that punches well above its weight.
3. Motorola Moto Razr 50 Ultra: The Flip Phone Revival
If you’re craving a flip phone with a modern twist, the Motorola Moto Razr 50 Ultra is a crowd-pleaser. Its large external display is perfect for notifications, and it’s a selfie lover’s dream—though foldable cameras still lag behind traditional ones. Launched at £999, you can now snag it for as low as £471.99 on Amazon.
And this is the part most people miss: While these deals are fantastic, always double-check prices and do your research. Black Friday is notorious for inflated ‘original’ prices, and some deals might not be as good as they seem. Also, keep an eye out for new offers as we get closer to November 28—the best deals often emerge at the last minute.
Controversial Take: Are foldable phones like the Razr 50 Ultra worth the hype? While they’re undeniably cool, their cameras and durability still lag behind traditional smartphones. Is the novelty worth the trade-off? Let me know your thoughts in the comments.
All prices were accurate at the time of writing but may change. Happy hunting, and may your Black Friday be filled with genuine bargains!
